Online Product Assessment Guidelines
In your search for online income opportunities, you will
encounter thousands of well written, professional websites
promising that they are the BEST deal for you. It's
often easy to fall for their slick sales copy, but beware and
keep your wits about you. Here are my Product Assessment
Guidelines to avoid being scammed.
1. Does the Product Promise a 'Free Lunch'?
This is the cardinal rule in reading online sales copy:
if it sounds too good to be true, it probably is. I often hear claims about making
large amounts in a very
short period of time with no effort at all (a key
promise to entice the suckers).
Please do not fall for it. There's no such thing as a free
lunch and it takes effort to succeed online. Exceptions DO
exist, but no-one should build their business (or hopes) based on
extreme exceptions. If fantastic results happen, GREAT.
If they don't, YOUR efforts
and your core desire will help you achieve the desired
results, not the 'magical' ability of the product offered.
Rule of Thumb: If the product promises that you
won't have to do any of the tasks you normally don't enjoy, or
would prefer to do without, avoid it.
2. Does the Product Promise Overnight (or Rapid) Success?
In this day and age we have become accustomed to instant
gratification. We are the 'microwave society'. If
it doesn't happen overnight, we lose interest. Online
marketers know this and build exaggerated claims of immediacy
into their sales copy. Promising to get rich fast
is an insult to your intelligence. Bar winning the lottery,
you need to put a steady effort into an online business, as is
the case for any business. Very little happens overnight.
Rule of Thumb: If the product promises more monthly
income than you currently earn, treat it with extreme
skepticism and only proceed after adequate proof of average
(not exceptional) earnings has been provided
3. Does the Product Guarantee Specific Results in a
"Make At Least $1,024 in Your First 24 Hours, Guaranteed!"
You've seen them all before.
A real business opportunity should not limit your
potential, nor pressure you to perform. It should be up
to your efforts alone. The more you perform, the more you earn, without a limit.
If you do not perform, then a fair deal you will not make a
dime. Thatís the TRUTH in black and white.
You will always find claims like this followed by tiny
print explaining that their quoted examples are extraordinary
results and you may not achieve the same.
Rule of Thumb: If the product guarantee does not
permit an immediate request for refund, there's usually a
reason and it should be avoided.
4. Is the Product Part of a Pyramid Scheme (or Ponzi
Scheme, or MLM)?
A pyramid scheme (or
Ponzi Scheme) is where an income is generated during
the process of recruiting others into the business. Sometimes
the pyramid is hidden within a product or service of a
questionable value that is often of no use to the general
public. In this case you are actually buying the right
to recruit others into the scheme. While not all MLM
products are scams, very few are profitable for any but the
first few insiders to join a Multi-Level Marketing
There should be never be any cost required to participate in
recruiting new people. Affiliates should be paid only on
product movement and NEVER on recruiting efforts.
Rule of Thumb: If you would not feel comfortable
convincing your immediate family to purchase the product, you
will have a tough time convincing strangers.
5. Does the Offering Encourage You to Purchase Additional Products to Maximize Your Income?
There is nothing wrong with purchasing product from the
company who you are promoting.
Your results should be determined by your own ingenuity and
effort. Your success cannot hinge on the required
purchase of additional product.
In other words, it is acceptable if buying additional products
enable or empower you to improve your skills or knowledge, and
in so doing improve your performance. But purchasing
additional products must not be the only way to improve
your results. You
should have the opportunity to advance according
to your efforts. If buying products is the ONLY way you
can advance in your rank, then it's more than likely a fraud.
Rule of Thumb: Any mention of additional purchases
is usually an indication that the merits of the core product
itself are not strong enough to support the business. In
this case, why would you want to promote it?
Be careful online - there are many scams among the few real business opportunities. Make
sure you do your homework. No matter how smooth and convincing the
sales copy is, make sure the offering doesn't fall into any of
the 5 categories discussed above.
As always, caveat emptor! Let the buyer beware!
Safe business building....
Online Wealth Creation Program Reviews
Here is the only product I have reviewed to date:
Automated System (PAS) (Click the link for the review)